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Thai origins. Everyday excellence.

From Thai soil,
to your everyday cup.

Great coffee, at an accessible price.
Supporting growers and refining quality, from the North to Bangkok.
Three E Coffee connects growers with the market.

OUR COFFEE JOURNEY　↓
FROM NORTHERN THAILAND TO BANGKOK
GROW WITH FARMERSQUALITY WITHOUT COMPROMISEVALUE IN EVERY CUP
01 / OUR ROOTS

Dependable quality.
A price that lasts.

Our ambition is to support coffee cultivation in Thailand and build a lasting supply chain between growing regions and the coffee market.

Building on wholesale supply to northern coffee shops, we aim to expand into Bangkok cafés and major coffee retailers.

Three E.

Experience in quality and value,
fueling our next chapter.

With experience supplying beans to one of Thailand’s largest coffee retailers, the owner’s focus on quality and expertise in sourcing, roasting and management underpin plans for factory expansion and new markets.

Based on information supplied by the business. Past customer names, volumes and supply periods are not disclosed.
02 / FROM FARM TO MARKET

Nurturing the connections
behind every cup.

A business concept connecting grower support, quality management and delivery to stores.

01

Support cultivation

Long-term grower relationships, shared quality standards and improvements in harvesting and processing aim to secure a stable supply of quality beans.

02

Build quality

Standardize selection, roast profiles and lot control, with blends tailored to each store’s taste requirements.

03

Deliver from the North

Expand from northern wholesale into Bangkok through consolidated deliveries and recurring orders.

04

Expand the market

Move from pilot supply to recurring orders at major retailers, scaling factory capacity with confirmed demand.

03 / THE THAI BEVERAGE LANDSCAPE

Everyday beverages.
Room for coffee to grow.

Distinguishing market value from sales volume helps put coffee and other beverages in context.

Thailand coffee market / 202565 billionTHB / approximately 65 billion baht

Up 8.33% year on year, according to The Nation citing the Ministry of Commerce’s DBD. Not directly comparable with differently defined measures such as café sales.

Non-alcoholic beverage volume mix

Thailand, 2025 / total 10,764.5 million liters

The source does not separately report coffee’s volume share; no share has been estimated.

CategoryReported dataImplications for Three E Coffee (business interpretation)
CoffeeMarket value: approximately THB 65 billionDifferentiate through taste, roasting, origin and value
Bottled and mineral water59.6% of non-alcoholic volumeCreate value through preference and daily ritual
Carbonated drinks and soda25.0% of the same totalBuild wholesale distribution around convenience and reliable supply
RTD tea4.6% of the same totalPrice with competing café drink choices in mind

Sources:The Nation / Thailand’s THB65 billion coffee market、Krungsri Research / Beverage Industry 2026–2028（15 June 2026）. Accessed 20 October 2026. Value and volume measure different scopes and are not comparable market-share measures.

04 / BUILT FOR SUSTAINABLE MARGINS

Accessible pricing and profitability,
supported by the same system.

Build revenue through repeat orders

Regular wholesale orders reduce reliance on one-off sales and improve purchasing and production planning.

Consolidate sourcing and delivery

Long-term sourcing, larger consolidated lots and denser delivery routes aim to reduce unit costs while protecting quality.

Add value through roasting and blending

Store-specific flavors and repeatable quality encourage repeat business, creating relationships beyond price.

Confirm demand before expanding capacity

Use pilots, order visibility and utilization to guide phased expansion and limit excess capacity and inventory costs.

ILLUSTRATIVE ECONOMICS

Explore wholesale economics

Illustrative assumptions only; these are not actual results, quoted prices or profit forecasts.

Estimated operating balance = (price − variable cost) × volume − fixed cost. Variable costs assume green beans, roasting yield, packaging and variable delivery costs. Taxes, interest, capital expenditure and working capital require separate assessment.

Why margins change and how plans adapt

Margins vary with bean prices, weather-related yield and quality, roast yield, energy, freight and store demand. Monthly reviews of contribution per kg, repeat orders, utilization, inventory days and collection days guide adjustments to blends, pricing, order volumes and delivery frequency.

05 / THE NEXT CHAPTER

From northern roots,
to the next market.

PHASE 01 / NORTHERN THAILAND

Deepen northern wholesale

Build on existing relationships, standardize quality and supply terms, and grow recurring regional deliveries.

PHASE 02 / BANGKOK

Reach urban demand

Introduce samples and pilots to Bangkok cafés and restaurants, aiming to convert trials into repeat orders.

PHASE 03 / SCALE

Major accounts and factory expansion

Confirm major customers’ quality, volume and lead-time needs, then scale equipment and quality systems to contracted demand.

Future development concept; partnerships, contracts and capacity expansion are not confirmed.

GROW TOGETHER

Better beans. Better business.
Let’s grow together.

For coffee shops, wholesale partners and growers.
Let’s shape lasting relationships around taste, price, volume and supply needs.

Partnership checklist ↓
For stores and wholesale partners

Please prepare preferred taste and roast level, monthly usage, delivery area, pack size, target price and pilot timing. Final pricing and supply terms are agreed individually.

For growers and cultivation support

We assess long-term sourcing and improvement support based on origin, variety, processing, annual volume, quality tests and cultivation or harvest challenges.

Contact details are being prepared.